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What do businesses want in an English School?

 

Our approach to businesses is to go beyond generic English and provide the specialist vocabulary, language and the understanding you most need to work, for instance:

 

  • Real Estate Agents learning the English language and procedures as used in House Sales and mortgage loans in the UK and USA – how mortgages are structured, the markets in the USA and thus what international buyers understand and how it differs to the Italian market

  • A lawyer will perhaps be interested in the different way Contracts are written and the consequent meanings

  • An accountant might be interested in different schemes of reporting such as US GAAP

  • A salesman would be interested in the very methodological approach to sales and the sales vocabulary that goes with it in Anglo-American businesses

  • A Freight Forwarder will have to deal with a work specific vocabulary with words like  “waybills”, "groupage" and "apron" words unknown to native English speakers who don’t have the specialist knowledge.

 

The point is to make the English learnt RELEVANT to YOU; we adapt to YOUR needs not vice versa.

 

The approach is to use all-inclusive Vertical Learning to focus on areas of interest and build to language competence in these areas as a priority.

 

Talk to us if you would like to understand more about how we would do this and how we might design courses tailored to your staff.

 

1. English for Estate Agents/Realtors

Do you have or hope to have international buyers and want to be able to communicate with them effectively? Would you like to improve earnings and valuations for your clients by selling into a market that sees value differently, not fixated with square meters?

 

We can help, with an English course tailored to the specific needs of Estate Agents.

 

So, for instance a British customer understands house sales in the UK and will thus want to be reassured about sales & contracting in Italy

  1. The purchasing process, the legal agreements made, timings, who is involved (lawyers etc) and the risks

  2. Planning laws and how they may affect their purchase

  3. Different types of mortgages – they may expect to find equivalents in Italy to UK standard variable rate, tracker mortgages, interest only mortgages, fixed rate mortgages, flexible mortgages.

  4. Taxation

  5. What is happening in the market

 

This kind of knowledge is what helps you to communicate with your customers, to understand what they understand.

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We can also produce English language property sales videos.

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2. English for Sales & Marketing professionals

​The approach to sales in the Anglo-American world is very different to that in Italy, this can present real problems for sales and marketing professionals either looking to:

 

Sell abroad – where the buyer will be used to and understand a sales process being adopted which is NOT based mainly on trust.

To work in international companies – where management will expect certain kinds of formal and informal communications including an “internal sale”.

 

While this is NOT a sales course, we will help you understand differences in approach, from mapping customers, running a sales budget, building a communications plan & messaging strategy, internal sales processes, sales & qualification methodologies, the impact of AI in Sales and Marketing.

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3. English for Lawyers

Our aim is to help you communicate with those who are familiar with Anglo-American law & legal practices. While we are not lawyers ourselves, experience in management, contracting and legal processes gives us an insight into the workings in Common Law jurisprudence systems and what drives them, including the way they present themselves.

4. English for Finance specialists

​Our aim is to help you communicate with people who are familiar with Anglo-American accountancy practices. While not accountants ourselves, management experience at senior levels has built a base of language experience which you really won’t find in traditional English language schools.

 

We can help you with differences between management and fiscal accounting, the ways that accounts are reported, the structures in place to assure fidelity etc.

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